Nibbles partnerships

Smarter ways to reach pet parents

Promote the Nibbles Pet Rewards Credit Card to your audience or reach engaged pet parents through offers, rewards, and pet-first partnership programs.

Contact our partnership team

Pet ecosystem partnerships

Partnering with leaders across the pet ecosystem

Nibbles works with trusted brands, publishers and affiliates, mission-driven organizations, and veterinary clinics and networks that serve pet parents.

  • Brand & ecosystem partners

    Pet and lifestyle brands delivering amazing customer value.

  • Publishers & affiliates

    Publishers and comparison platforms helping pet parents make informed financial decisions.

  • Rescues & non-profits

    Mission-aligned organizations supporting pets in need.

  • Veterinary clinics & tech

    Access to care and point-of-care technologies for pet parents.

Brands promoted by Nibbles

Reach pet parents when they are ready to spend

Nibbles helps pet brands reach a premium audience of engaged pet parents through targeted, measurable offers inside the Nibbles ecosystem.

  • Highly engaged dog & cat owners
  • Strong purchasing power
  • Financially responsible
  • High-intent households
  • Pet-first spending

How we partner

Headline recurring benefits / statement credits

Best for repeat spend & loyalty

Partner funds a simple offer, e.g. "Spend $49, get $15 back." with applicable terms. Cardmembers purchase directly from the partner with their Nibbles Card; Nibbles applies the credits automatically and gets reimbursed by the partner. Low lift, good for acquisition, retention, or reactivation.

See offer Pay with Nibbles Card Get credit

Product placements / tiered unlocks

Best for physical products & trial

Cardmembers unlock a partner reward, sample, or free kit when they meet spend or engagement criteria. Supports product discovery, launches, coupons, and seasonal campaigns.

Meet threshold Unlock reward Get samples / coupon

Affiliate / link-off offers

Fastest to launch

For ecommerce brands with existing affiliate programs (Impact, Rakuten, CJ). Nibbles promotes the partner offer; cardmembers click the affiliate link and spend. A great way to test before going deeper.

See offer Click affiliate link Spend on partner site

Advertising / sponsored placements

Best for visibility & awareness

Approved banners, sponsored modules, or educational units in selected channels. Supports launches, seasonal campaigns, and awareness with a focused pet-parent audience.

Open app See sponsored content Discover, learn & spend

Partners promoting Nibbles

Help pet parents access a smarter way to pay for pet care

Nibbles partners with brands, clinics, publishers, and pet-focused organizations to introduce the Nibbles Card to qualified pet parents. Promote it through our Impact program, where unique tracking links and commission payments make a performance-based campaign easy to launch and manage.

Join our Impact program

Approved links work across email, websites, newsletters, in-clinic materials, and QR codes. All promotional content follows Nibbles, bank, and insurance compliance requirements.

How an Impact campaign runs

  • 1

    Join our program

    Apply and get approved as a Nibbles Impact partner.

  • 2

    Get your unique tracking link

    Receive a referral link built for your channels.

  • 3

    Promote in approved channels

    Share the link across email, web, QR codes, and more.

  • 4

    Track & report conversions

    Impact reports eligible clicks, applications, and accounts.

  • 5

    Earn commissions

    Get paid on qualified conversion events.

Rescues & non-profits

Partner with Nibbles to support pets in need

Nibbles partners with shelters, rescues, and nonprofit organizations through a dedicated give-back program. These partnerships help pet parents access useful financial tools while supporting mission-driven organizations in the pet community.

Learn more

Why brands choose Nibbles

Built to perform, not just to advertise

Nibbles partnerships

  • Pay for verified actions and purchases
  • High-intent, high-value pet parent audience
  • Flexible models, from simple to integrated
  • Measurable conversion data and reporting
  • Low-technical-lift options to launch fast
  • Compliance-aware execution and guidance

Traditional ads

  • Pay for impressions, not outcomes
  • Broad, untargeted reach
  • One-size placements
  • Limited attribution
  • Heavier setup, slower to read results
  • Compliance left largely to you
Get started

Let's build a partnership that performs

Select the partnership type that best matches your goals, submit the form, and the Nibbles partnerships team will reach out with next steps.

Tell us your goal

Pick a partnership type and share what you want to achieve.

We review & match a model

The team maps your goals to the right pathway and model.

Launch & measure

Go live with tracking, reporting, and clear next steps.

Something went wrong submitting your request. Please try again or email partnerships@nibbles.com directly.

Thanks, we've got it.

The Nibbles partnerships team will review your request and follow up with next steps. Keep an eye on your inbox.

Frequently asked questions

  • Nibbles partners with pet-focused brands and organizations that provide value to pet parents, including veterinary care, pet food, treats, wellness, pharmacy, grooming, daycare, training, travel, accessories, pet technology, credit card affiliate publishers, and adjacent lifestyle brands. We also work with shelters, rescues, and nonprofit organizations through dedicated give-back programs.
  • Both models are possible. Approved partners can promote Nibbles to their audience through Impact or a dedicated nonprofit and rescue program. Nibbles can also promote selected brands to cardmembers through statement credits, product placements, affiliate or link-off offers, direct upsells, advertising, and integrated cross-selling. The right model depends on your goals, audience, offer structure, technical setup, compliance requirements, and desired timing.
  • Many partnerships can launch with limited technical work. Partners promoting Nibbles can use approved tracking links through Impact or a dedicated referral path. Brands promoted by Nibbles may use affiliate links, statement credits, coupon codes, fulfillment files, or approved offer placements. Larger strategic partnerships, such as direct upsells or integrated cross-selling, may require additional legal, technical, operational, and compliance review.
  • Typically, the brand funds the statement credit, product reward, or customer incentive as part of its customer acquisition, retention, loyalty, or product trial strategy. Nibbles provides the promotional channel, targeting options, and campaign execution support. In selected strategic cases, co-funded offers may be discussed.
  • Reporting depends on the partnership model. It may include tracked clicks, applications, conversions, eligible transactions, offer redemptions, cardmember engagement, campaign performance, and aggregated insights. Nibbles designs campaigns with incrementality in mind and may explore testing frameworks for selected campaigns. Nibbles does not share individual cardmember information unless expressly permitted and compliant with applicable privacy, financial, and insurance requirements.